Rakuten Partners With Krux to Manage Data for Audience Targeting


Ad technology player, Rakuten Marketing, has enlisted Krux’s DMP capabilities to provide better audience targeting capabilities for media buyers across consumer data...Under the arrangement, Krux’s technology will be used to divvy up and segment customer data and demographics from the online shopping sector Rakuten operates in, generating specific user groups and audiences for media buyers. The anonymised data being utilised comes from Rakuten’s 50 e-commerce and content provider subsidiaries globally and also includes mobile apps intelligence as well as third-party data.

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