Music Playlists Can Now Be Sponsored On Spotify
Advertising Age recently covered Spotify's expanded use of data through Krux to create value for its advertisers.
Here's an excerpt:
Spotify plays ads to consumers who use its service for free. Premium subscribers, who pay $9.99 per month, are not served ads and will not see sponsors on Spotify playlists.
Spotify hopes music streaming behavior can become a new currency for advertisers. The company is working with data management platform Krux to make that happen.Read this article on Advertising Age