Krux Opens The Doors On Link, Its First-Party Data Bazaar

AdExchanger covered the launch of Krux Link, Krux's peer-to-peer data connections platform.

Here's an excerpt. 

Krux opened its business-to-business data-sharing marketplace, named Link, on Thursday with the goal of building an open exchange for media and marketer first-party data.

The product has been in development for 18 months and live in beta with some clients for almost a year, according to Krux chief solutions officer and Link general manager Michael Moreau. Krux doubled down on hitting the market with Link due to a recent spike in demand, said Moreau, and the platform will now have 15 dedicated employees who can “help match-make with the right publishers, marketers and data suppliers.”

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