Krux Hires Kellogg’s Paid Media Honcho, Hopes To Entice Marketers To Sign On To Its DMP

“My goal is to get that [marketer-to-publisher] balance to 50-50,” [JSD] told AdExchanger. “I would like equilibrium. My very first order of business is to articulate our value proposition to very key segments, primarily to the marketing segments.”

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