Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Media Post covered the launch of Krux Link, Krux's peer-to-peer data connections platform.
Here's an excerpt.
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.com, Tribune, and Omnicom Media Group to buy and sell data through a peer-to-peer data platform.
Link, the platform, gives control to the buyer and seller by allowing the two to directly transact business. Sellers set the price and confirm or deny the deal. The companies can choose to buy and sell to each other in massive quantities or on a CPM basis for individual audience segments supporting a variety of campaigns from display to social or search retargeting. The platform also allows two or more companies to share data.Read this article on Media Post