IAB Aims to Help Site Publishers Plug Data Leaks

Publishers Have Trouble Keeping Up With Technology, Risking Their Data

Consumer web data is becoming increasingly valuable, and website publishers want to milk it for all it's worth. The problem is some aren't even aware of all the ways their site data are shared or sold, which can actually cannibalize their own businesses. Enter the latest industry-driven effort to help publishers get a handle on their data.

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