Gartner: Integration Key For Digital Marketing Hubs

AdExchanger covered Gartner’s “Magic Quadrant for Digital Marketing Hubs” report, which named Krux a Visionary. 

Here's an excerpt.

This year, Gartner’s digital marketing hub quadrant focused on audience profile management, Frank said. Hence the inclusion of Krux, which didn’t participate last year. In fact, both Frank and Kihn singled out Krux as a surprise performer.

“They are focusing on the real value points in ad tech: enabling direct deals and second-party data pools and building an extensible customer data platform,” Kihn said. 

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