Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities

Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands not specific to the automotive industry such as Cartier, Prada, and even Target. These brands previously had the opportunity to buy advertising on the site, but historically have been "crowded out" by automakers buying up ad inventory.

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