Edmunds Signals Advertising Shift With Programmatic

"Consumer protection is an essential component of this initiative. As Krux CEO Tom Chavez put it, “Like any publisher with valuable people data, Edmunds doesn’t want their data cast into the winds or transacted in dark rooms by frenemies who take liberties.” As such, Krux focuses on providing fine-grained controls that allow Edmunds to provision its data only to named players on times, terms, and conditions of their choosing. According to Chavez, “This requires an end-to-end approach that first detects and monitors if and where their data is leaking, and second enables them to point and send it to trusted partners in a friction-free, policy-managed fashion.”

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