Demand Media Chooses Krux as Its Data Management Platform
Krux client Demand Media distrubted a press release annoucning that it was once again choosing Krux to power its data-driven strategy.
Here's an excerpt.
SANTA MONICA, Calif.- - Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading data management platform (DMP), as its primary DMP in order to help deliver rich, audience-based insights and solutions to marketers and advertisers. The Krux platform will also serve as a repository for creating unified audiences across its media portfolio of sites including eHow.com, LIVESTRONG.COM, Cuteness.com, Techwalla, and Leaf.TV, and help power closed loop re-targeting and attribution systems for its marketplace businesses Society6, Saatchi Art and The Other Art Fair. Krux will helpDemand Media further leverage user behavior signals to identify users at each stage of a consumer’s journey. This marks the second renewal during the partnership of the companies.
"Although Krux was the incumbent, we evaluated all leading DMPs fairly and rigorously and Krux was the clear standout,” said Daniel Bornstein, Senior Vice President, Media Monetization and Operations for Demand Media. “Krux offers unparalleled support in security, flexibility, and product roadmap across all of our businesses. They are more than a technology provider – they are a true business partner."Read this article on DemandMedia.com