Data Is Future At Dallas Morning

We’ve come a very long way this year. We’ve implemented a data management platform that we use to manage the data of customers on our website, and we partner with Krux. There’s a lot of value in theDallas Morning News reader and consumer, and what we’re doing is using data to better improve our advertising campaigns for our clients.

In areas where we have opportunity, we’re using first party data and finding those audiences out on exchanges so that we can extend a reach and frequency model for our clients to really target high value customers in the market.

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