Bonnier Shares Pub-Side Analytics For Private Marketplace Success

Understanding the rates commanded by different properties and the audiences they attract is a big focus as Bonnier gets its data in order this year.

It’s brought on Krux as its data-management platform and is creating segments that will allow advertisers to access high-value audiences like “motorcycle intenders,” which will be created in part through its multiple two-wheel properties: Super Streetbike, Motorcyclist and Cycle World among them. 

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