Auto And Sports Publisher TEN Sees Fruits Of Programmatic Hire

“Data is becoming a bigger and bigger sell on TEN,” Caputo said. Via Krux, its data-management platform, it sells segments like BMW enthusiasts on network and off. Instead of doing audience extension on behalf of its clients, it lets its customers buy their own media using TEN’s data. Advertisers pay a CPM add-on to each impression they buy using the data.

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