Are you in sales or marketing? For Salesforce, the distinction blurs

There are two big changes in store. The first involves an update to “Journey Builder,” the dashboard used by marketing teams to define parameters for cross-channel campaigns. The second centers on the Salesforce “Active Audiences” service, which helps digital marketers coordinate advertisements across more than 100 networks. New partners include Krux, LiveRamp, LiveIntent, Neustar, and Viant.

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