Second Party Data: Revolution & Evolution featuring Anheuser-Busch InBev & LiveNation
Second-party data has become an essential part of the toolkit for today’s leading digital marketers. At the same time, premium digital publishers are looking for new and different ways to derive value from their considerable data assets.
On this webcast you will find out how marketers like Anheuser-Busch InBev are working with premium publishers like LiveNation to create second-party data partnerships that benefit both companies.
- Learn about the vibrant second-party data landscape.
- Explore second-party “deal making” best practices.
- Understand why marketers find second-party data so valuable.
- Find out about the data governance and security safeguards needed to make these deals work.
WHEN: Wednesday, September 14, 2016
TIME: 2:30pm ET / 11:30am PT
DURATION: 45 minutes
VP, Programmatic & Product Innovation at Live Nation Entertainment
Digital Brand Manager at Anheuser-Busch InBev
SVP Data and Platform Solutions at Publicis Media
COO Link Cloud, Krux