Programmatic and the New Automation of Media
Join Krux's VP of Strategic Accounts, Chris O'Hara at INMA World Congress May 11th for a panel on Programmatic and the New Automation of Media.
Within the adtech world, programmatic media buying has grown from shiny object to “must-have” faster than any other technology before. Yet to most media sellers, it is a daunting collection of technology and techniques that can leave even the most seasoned publishers scratching their heads. How are today's publishers to know what programmatic is and isn't? How are they to know its benefits and how to incorporate it into their businesses? In this session, programmatic experts will give insight into the automated media world from all sides of the transaction and share use cases on how to leverage the latest technology to impact the digital media landscape.
SVP, Operations and Client Services, Adroit Digital linkedIn
VP of Strategic Accounts, Krux Digital @chrisoharalinkedIn
CEO and Principal, Prohaska Consulting @mattprohaskalinkedIn
Director, Digital Platforms, DMN Media