Data Matters Summit 2015

The Path to People Data Activation

Data Matters is over -
but we hope to see you next year!
an annual Krux event that unites the brightest minds in data.


Krux is bringing together top data innovators and like-minded digital business masters from the largest Marketers and Publishers online today. Please reach out to us for an official invitation to Data Matters 2015 in Las Vegas, May 5th through 7th, to explore this year’s theme, “The Path to People Data Activation.”


 

KEYNOTE SPEAKERS

Billy Beane
Billy Beane
Oakland A's General Manager and Subject of Moneyball
 
Ray Wang
"R" Ray Wang
Principal Analyst and Founder of Constellation Research
 
Larry Allen
Larry Allen
SVP, Business Development at Xaxis
 
Mark Leiter
Mark Leiter
Chief Strategy Officer at Nielsen
 
Scott Messer
Scott Messer
Senior Director, Business Development, Demand Media
 
Andrew Smith
Andrew Smith
VP of Digital Products at VICE Media
Danny Kourianos
Danny Kourianos
SVP, Product, Rakuten Marketing
 
Jana Meron
Jana Meron
VP, Programmatic and Data Strategy at Business Insider
 
Matt Marshall
Matt Marshall
Senior eCommerce Analytics Manager at Brooks Running
 
Ryan Pauley
Ryan Pauley
Executive Director, Revenue Operations at Vox Media
 
Hannah Diddams
Hannah Diddams
Head of Data and Insights at Bloomberg Media
 
Aaron Smolick
Aaron Smolick
Sr. Director, Audience Data Strategy and CRM at A+E Networks
Nicole Holtsmark
Nicole Holtsmark
Head of Programmatic Trading & Audiences at Telegraph Media Group

 


 

 

AGENDA

Tuesday, May 5

Registration & Welcome Drinks

Alibi Lounge Bar - Aria Resort & Casino

Wednesday, May 6

Breakfast

 

Welcome

  • Baochi Nguyen, VP of Marketing at Krux

Opening Keynote

People Data Activation: From Paradox to Paradigm

  • Tom Chavez, CEO & Co-Founder at Krux

Mainstage

Building and Sustaining Dynamic Revenue Models With People Data

  • Andrew Smith, Vice VP of Marketing
  • Julie Arbit, VP of Insights at Vice

Panel

Why Addressing Audience Before Media is the Right Programmatic Strategy

  • Moderator: Matt Kilmartin, Chief Revenue Officer, Krux
  • Oleg Korenfeld, SVP, AdTech & Platforms at Mediavest

Mainstage

Marketing in Motion: From Unified Data to Actionable Insights

  • Michael Finnegan, VP of Programmatic & Product Innovation at Live Nation

Lunch

Keynote

Leadership during the Data Revolution

  • Mark Leiter, Chief Strategy Officer at Nielsen

Keynote Q&A

Fireside Chat

  • Mark Leiter, Chief Strategy Officer, Nielsen
  • Tom Chavez, CEO & Co-founder, Krux

Mainstage

There and Back: The Journey With Durable Data

  • Raji Bedi, Head of Consumer Insights at Warner Bros (Flixster)

Afternoon Libations Break

Panel

The Future of Private Marketplaces: Why Some Will Thrive and Others Will Perish

  • Moderator: Michael Moreau, Krux Chief Solutions Officer
  • Xaxis: Larry Allen, SVP of Business Development and Global Platforms
  • Tribune Publishing: Lori Tavoularis, VP, Programmatic and Platforms
  • Business Insider: Jana Meron, VP of Programmatic and Data Strategy
  • Demand Media: Scott Messer, Senior Director, Business Development

Closing Keynote

The $20M ROI on Data-Driven Marketing

  • Jon Suarez-Davis, VP, Global Media & Digital Strategy at Kellogg Company

Keynote Q&A

Fireside Chat

  • Tom Chavez, CEO & Co-Founder at Krux
  • Jon Suarez-Davis, VP, Global Media & Digital Strategy at Kellogg Company

Closing Remarks

 

  • Tom Chavez, CEO & Co-Founder at Krux

Free Time

This is How We Vegas "Chandelier Party" - The Cosmopolitan

Thursday, May 7

Breakfast

Welcome Remarks

  • Tom Chavez, CEO & Co-Founder at Krux

Opening Keynote

Disrupting Digital - The Future of Business and Marketing

  • Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research

Panel

From Fantasy to Fact: Audience Extension Reaches Real Heights

  • Moderator: Hannah Diddams, Head of Data and Insights at Bloomberg
  • Vox: Ryan Pauley, Executive Director, Revenue Operations
  • BBC: Tom Bowman, SVP Sales Operations and Commercial Production
  • Telegraph Media Group: Nicole Holtsmark, Head of Programmatic Trading & Audiences
  • Turner Broadcasting: Bill Morrow, Vice President, Sports Strategic Planning

Keynote

Moneyball: Lessons for Life and Business from Baseball's Best General Manager

  • Billy Beane, GM of the Oakland A's and Subject of Moneyball

Fireside Chat

Tom Chavez Interview With Billy Beane

  • Billy Beane, GM of the Oakland A's and Subject of Moneyball
  • Tom Chavez, CEO & Co-Founder at Krux

Lunch

Welcome Back

Afternoon agenda & activity updates

  • Baochi Nguyen, VP of Marketing at Krux

Keynote

Tomorrow's DMP Today: A CTO Moment

  • Vivek Vaidya, CTO & Co-founder at Krux

Panel

From Segments to Personas to People: The Path to Personalization

  • Turner: Joey Trotz, VP Data & Monetization Tech Stratgy, Turner
  • Brooks Running: Matt Marshall, Digital Marketing, Media and Analytics Professional
  • Magna Global: Steve Kaufman, VP, Programmatic
  • Rakuten: Danny Kourianos, SVP Product
  • A+E Networks: Aaron Smolick Sr. Director, Audience Data Strategy and CRM

Closing Keynotes

Multi-Touch Attribution: Knowing Which Half is Just the Beginning of the Win

  • Nielsen: Scott McKinley, EVP of Product Innovation
  • Nielsen: Ross Link, CEO and Founder of Marketing Analytics

Afternoon Activities

  • Cabanas @ Liquid - Keep it classy at Aria's daytime pool party
  • Trip to Old Vegas - Experience Downtown Las Vegas.

Last One Standing Party @ Nobu Penthouse

 


 

2015 ATTENDEES & SELECT CLIENTS

Data Matters 2015 Attendees

 


 

THE VENUE

Aria Resort & Casino

Aria Resort, Las Vegas

3730 Las Vegas Blvd. South, Las Vegas, NV  |  Aria.com website

Guests are responsible for booking hotel and flight to the event, Krux will be covering the rest!

Book your deluxe room at the Aria Resort & Casino under the Krux Group Rate* - Book your 3 night stay online today!

*Group Rate Ends April 3rd!