The Shift to 1:1 - What Every Marketer Should Know (webinar)
Anheuser-Busch InBev and Forrester joined Krux to discuss how the industry is, and should be, responding to the shift towards data-driven marketing.
Discussed during the webinar:
- How Anheuser-Busch InBev and other leading marketers approach and execute 1:1 marketing programs.
- The technology and data best practices required to deliver breakthrough brand experiences.
- The people and process requirements to operate at the pace of today’s real-time marketplace.
Also download Forrester Consulting's thought leadership paper, Put Data Management At The Core of 1:1 Marketing.