The Shift to 1:1 - What Every Marketer Should Know (webinar)

Download the Paper

Anheuser-Busch InBev and Forrester joined Krux to discuss how the industry is, and should be, responding to the shift towards data-driven marketing.

Discussed during the webinar:

  • How Anheuser-Busch InBev and other leading marketers approach and execute 1:1 marketing programs.
  • The technology and data best practices required to deliver breakthrough brand experiences.
  • The people and process requirements to operate at the pace of today’s real-time marketplace.

Also download Forrester Consulting's thought leadership paper, Put Data Management At The Core of 1:1 Marketing.

Put Data Management At The Core of 1:1 Media Buying