Second Party Data: Revolution & Evolution featuring Anheuser-Busch InBev and Live Nation (Webinar Replay)
Second-party data has become an essential part of the toolkit for today’s leading digital marketers. On this webcast you will find out how marketers like Anheuser-Busch InBev are working with premium publishers like LiveNation to create second-party data partnerships that benefit both compa
Watch the Webinar Recording
- Learn about the vibrant second-party data landscape.
- Explore second-party “deal making” best practices.
- Understand why marketers find second-party data so valuable.
- Find out about the data governance and security safeguards needed to make these deals work.