PSA Peugeot Citroën Uses Data to Customize Content Delivery and Fuel the Consumer Journey
PSA Peugeot Citroën is the second largest car manufacturer in Europe and the ninth largest in the world. Complete the form to read the full case study.
3X the Conversion Rate
This approach to real-time consumer journey management launched in 2015 and quickly started delivering value. The conversion rate resulting from the personalized experiences was three times higher across key measures of buyer engagement.
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Krux helps PSA use data to influence the buyer’s journey, dramatically improving the consumer experience and ultimately driving more automobile sales at the dealer level"