The Role of Data in Successful Audience Development Strategies
Featuring A&E & Horizon Media
Engaging and growing your audience has never been more important – nor has it ever been more challenging. Consumers have an ever-expanding list of always-on content options, creating a hyper-competitive media environment.
In the face of this competition, publishers and media companies must invest heavily to protect their bottom line – ensuring they understand their audience, drive deeper engagement, and continue to grow their reach.
On this webinar, you will find out how market leaders are responding to these challenges by employing the latest data-driven marketing strategies to retain, engage, and grow their most valuable audience segments.
- Learn how media companies are using data to gain a deep understanding of their most valuable audience segments.
- Understand how to develop data-driven marketing programs that engage consumers on their own terms and drive stickier long-term relationships.
- Explore analytics being used to evaluate marketing ROI and inform future audience development strategies and tactics.