Global State of Data for Marketers:

An analysis of more than 100 billion data collection events

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The Global State of Data for Marketers leverages Krux’s enormous scale to examine how millions of consumers engage with marketing messages.

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The impact of device usage on reaching consumer across geographies 

Correlations between factors like household income (HHI), age and gender with consumer engagement.

Data analysis best practices for today’s leading marketers and media companies. 

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