Connecting Linear TV & Digital Media Investments
A White Paper on The Future of Video Advertising Across All Channels
In a new white paper, Connecting Linear TV & Digital Media Investments to Drive Campaign Efficiency, Krux analyzes the future of video advertising across all channels including linear television.
Specifically, this paper examines:
- The challenges that linear TV presents for marketers in an era of data-driven marketing.
- The continued strength of video as an advertising medium despite the challenges faced by television.
- The components needed to connect linear TV and digital media investments with measurement.
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