A Publisher's Guide to People Data Activation
Now that content is increasingly delivered and consumed digitally, publishers know a great deal more about the audiences they serve. This provides opportunities for publishers to identify unique characteristics about their customers, deliver more valuable consumer interactions and thus more effectively monetize their content and audience assets.
In its new eBook, A Publisher’s Guide to People Data Activation, Krux explains how data management can help publishers harness and monetize their data. In this report, Krux lays out a strategy for publishers for making the most of their data platform investments including:
- An approach to assessing an organization’s data monetization capability
- The three stages of capability development and the rewards publishers realize as they march down this path.
- A guide to getting started for publishers who plan to improve their data monetization capabilities.
Download A Publisher’s Guide to People Data Activation today.