A Marketer's Guide to People Data Activation
In its new eBook, A Marketer’s Guide to People Data Activation, Krux lays out what it takes for marketers to infuse the full range of marketing activities with data. It frames the breadth of data sources currently available, explains how a data management can help organizations put it to use, and highlight the returns they can reap from a myriad data sources.
As the Marketer’s Guide to People Data Activation demonstrates, smart organizations:
- Organize disparate data sources.
- Find desired consumer segments.
- Orchestrate marketing across channels and devices to ensure delivery of the right message at the right time to the right person.
The guide lays out a path forward to creating a data-driven marketing organization. Drawing on its own experience helping clients capture the highest value from their data, Krux
Get your copy of Marketer’s Guide to People Data Activation.