Krux invites you to join hundreds of industry executives and thought leaders, representing the world’s top marketers and media companies, for Data Matters 2016, the industry’s premier data summit.
This year, we explore the rise of the Intelligent Marketing Hub and uncover new models for collaboration, new approaches to consumer engagement, and new ways to deliver more valuable experiences to the people we care most about.Request Invitation
We are delighted to announce that best-selling author Michael Lewis, of The Big Short and Moneyball fame, will be joining us as a special guest speaker.
While the detailed agenda is still coming together, we have the great pleasure of inviting many industry leaders to the stage. Confirmed speakers join us from companies like comScore, ConAgra, Heineken, Pandora, Mobile Marketing Association, and Demand Media. Check back often, as many more additions are to come.
Also of note, Paul Saffo, noted futurist and thinker, will be serving master of ceremonies for the entire event. A vibrant presence and talented storyteller, he is a welcome addition to the Data Matters line-up.
The Big Short, Moneyball
The Atlantic Council
SVP/Chief Data Officer
Chief Media and eCommerce Officer
Vice President, Marketing
Mobile Marketing Association
VP, Customer Data Strategy
Senior Vice President
PSA Peugeot Citroën
Global Head of Digital
GSK Consumer Healthcare
Global Marketing Director
Founder and CEO
Vice President, Monetization
Senior Director North America Media
Associate Director KNA Media COE
Dr Pepper Snapple Group
SVP of Global Solutions Engineering
Salesforce Marketing Cloud
Lifetime Value / Kellogg Company
Chief Innovation Officer
Sr Director of Ad Operations & Programmatic Strategy
VH1 Save The Music Foundation
Director Marketing & Advertising
CEO & Co-Founder
CTO & Co-Founder
Chief Marketing &
COO, Link Data Cloud
A detailed agenda is coming soon, but below you'll find a few of our planned sessions during the conference. Through additional sessions, panels, and Q&As, global leaders from companies like Care.org, ConAgra, Heineken, Pandora, Meredith, Kargo, Kellogg, and GSK will also be joining us to share key learnings and actionable insights from their own data journeys. Krux will make an appearance as well, with keynotes from our co-founders and an early look into exciting new platform features soon to be released.
Featured speaker: Michael Lewis
Famed author and journalist Michael Lewis, of “Moneyball” and “The Big Short” fame, joins us for an intimate dialogue. Data is a common thread through much of his work – how it manifests, how it’s harnessed, and the amazing results its intelligent application can bring.
Featured speaker: Martin Kihn
Leading industry observer Martin Kihn, Research VP at Gartner, describes how ad tech, marketing tech and analytics are converging – and how Taylor Swift proves that “Everything Has Changed” in data-driven marketing.
Featured speaker: Aaron Fetters
Aaron Fetters, SVP at comScore, to review how market leaders are leveraging the latest in cross-media analytics to deepen consumer understanding, improve campaign performance, and drive business results.
Featured speaker: Greg Stuart
Drawing upon 3 decades in media and the MMA’s $2 million research initiative SMoX, MMA Global CEO Greg Stuart will paint the view of why mobile is most important weapon in the marketers' arsenal and the ultimate battle front consumers.
Featured speaker: Paul Saffo
Noted futurist Paul Saffo will join Krux Chief Marketing and Strategy Officer, Jon Suarez-Davis, for an intimate dialogue, taking the ‘long view’ on what’s in store for the media and marketing industry in the years to come.
Featured speaker: Cecile Mossot Ferrand
Cecile Mossot Ferrand, digital and data lead at PSA Peugeot Citroën, shares the breakthrough content targeting strategy PSA has been pursuing, digging into the 3x conversion improvement they have seen using data and consumer insight to streamline the path to vehicle purchase.
CARE is a leading humanitarian organization fighting global poverty. Members of the CARE team join us to discuss data’s role in advancing their message, growing support for their initiatives, and driving real and durable change in the world.
Moving beyond cookies, browsers and device IDs, it’s imperative to have a true people view of the consumers you serve. Join leaders from Pandora, Kargo, and several leading marketers as we explore today’s state of play for Cross Device Identity Management (CDIM).
Featured speaker:John DeFoe
John DeFoe, has spent the last 16 years of his career in digital marketing helping companies of all sizes and industries optimize the Customer Experience to drive real business impact. In this can't-miss session, John will share his insight on how organizations can effectively managing 1:1 customer journeys, including the most common challenges faced as they mature in this area. John will also share how to maximize the use of first party data and Salesforce's partnership with Krux to power 1:1 customer communications.
Marketers and publishers are starting to leverage more precise location data to target customers, build customers journeys, and try and “close the loop” on in-store sales attribution. The panel will begin with some exciting real-life examples of beacon deployments, and go on to explore the realities of this opportunity with the leaders in the field delivering on the “right place” imperative.
Moderator: Chris O’Hara, Global Data Strategy, Krux; Panelists: Nadya Kohl, EVP Business Development & Marketing, PlaceIQ; Joe George, IT Director, CarMax; Mike Finnegan, VP Programmatic & Product Innovation, Live Nation; Neil Sweeney, Founder & CEO, Freckle IOT, a Juice Mobile Company.
As the world continues to digitize, consumer demand for seamless and relevant brand experiences will accelerate. In order to meet consumer’s expectations and drive growth, companies will need to transform their organizations with new playbooks and intelligent systems that deliver exceptional brand experiences throughout the consumer journey.
Last year, 250 attendees representing the world’s top marketers and media companies gathered to explore The Path to People Data Activation.
This year, nearly twice that number will gather to discover where that path is leading us as we explore the rise of the Intelligent Marketing Hub.
Through keynotes, case studies, and first-hand accounts from industry leaders, we’ll explore how the state of play is changing. Key themes will include:
If you’re still curious about what to expect, we welcome you to check out check out last year’s event. Of note, we had the great pleasure of hosting Billy Beane, general manager of the Oakland A’s and a central figure of Michael Lewis’ blockbuster Moneyball. We have even bigger surprises in store this year, so look out for our real time updates in email and social media, and check back in on our agenda early and often!
ARIA is the ultimate luxury Las Vegas hotel & casino resort, located on the strip in the vibrant CityCenter complex. This is our second year at ARIA. After our experience here last year, no other venue would suffice. We welcome you to join us.
Most Data Matters attendees will be arriving on Monday afternoon, May 23 and depart the morning of Thursday May 26. We have negotiated special rates at Aria for our guests, and details on hotel booking process will be made available during event registration process.