Forrester Wave™ Report Names Krux as a DMP Leader
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Enterprise Class Tag Delivery Infrastructure
Krux SuperTag delivers agility, eliminates waste and creates high-value monetization opportunities for marketers and publishers. Through the fusion of data-driven audience intelligence, machine-augmented insight and best-in-class data activation, SuperTag makes real-time personalization and customer engagement achievable for the ﬁrst time, at previously unseen scale and velocity.
Krux’s tag delivery infrastructure efficiently powers three billion devices and browsers and more than 100 billion impressions per month; this is the highest-scale data transport layer in operation.
Dynamic Code Deployment
Zero development effort provides the agility to tag once, activate anywhere and revise at will.
Asynchronous Tag Loading Framework
Throttle, apply tiered tags and frequency caps, select timing and sequencing and target based on URLs or attributes.
Switch ad-server tags and deliver curated personalized content at will, without any page or site re-tagging.
Krux SuperTag enables smarter, faster, safer flow of people data through the world's largest tag delivery infrastructure.