Forrester Wave™ Report Names Krux as a DMP Leader
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The Krux Solutions team is here to help clients make good on the promise of their hard-won people data assets.
Partnering for Success
Beyond Krux's market-leading technology, the Solutions team is here to help clients make good on the promise of their hard-won data assets.
When working with Marketers and Agencies, the Solutions team partners with clients to integrate the power and potential of people data and deep consumer insights into time-tested marketing strategies.
When working with Publisher clients, the Solutions team helps organizations develop new audience-centric product and content strategies and create new data-driven revenue streams.
While each engagement is different and scoped based on the needs and priorities of the client, primary areas of focus can include:
- Data: Making sure the organization is outfitted to ingest, normalize, and securely store relevant first party data.
- People: Aligning the team, creating a solid foundation of business judgment and general understanding of how data powers the operation.
- Process: Defining and instituting the right kinds of procedures, ensuring the organization and key partners are working a coordinated, well-documented plan of attack.
- Tools: Ensuring tools and technologies are integrated and aligned, providing stable infrastructure to facilitate effective data monetization.
- Measurement: Monitoring adoption and success, designing performance goals and KPIs that chronicle and guide the growth of a true data-driven operation.