Forrester Wave™ Report Names Krux as a DMP Leader
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Mobile Data Activation
Delivering Across Devices
Data intelligence today must include data from all screens and devices. If mobile data isn't included in your data set, you don't have a complete picture of your people data. The problem with mobile-only DMPs is that they provide a partial view that perpetuates the data silos that have plagued businesses for too long.
Krux ingests people data from multiple systems and screens, and maps it to a single “uber-ID.” Our Mobile Data Activation platform, a simple integration within our overall architecture, enables you to capture people data across all mobile environments.
Krux Mobile Data Activation Platform is a simple SDK that can be easily installed.
Mobile Devices and Apps
Unify, analyze, and activate people data on any mobile platform.