Krux Named A DMP Leader in The Forrester Wave™: Data Management Platforms, Q4 2015 Report
Mobile Data Activation
Delivering Across Devices
Data intelligence today must include data from all screens and devices. If mobile data isn't included in your data set, you don't have a complete picture of your people data. The problem with mobile-only DMPs is that they provide a partial view that perpetuates the data silos that have plagued businesses for too long.
Krux ingests people data from multiple systems and screens, and maps it to a single “uber-ID.” Our Mobile Data Activation platform, a simple integration within our overall architecture, enables you to capture people data across all mobile environments.
Krux Mobile Data Activation Platform is a simple SDK that can be easily installed.
Mobile Devices and Apps
Unify, analyze, and activate people data on any mobile platform.