Forrester Wave™ Report Names Krux as a DMP Leader
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Marrying Human Insight and Machine Learning
People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Krux's machine learning capabilities.
Krux Machine-Discovered Segments deliver:
- Machine-learning algorithms that detect similarity and correlation between users to find hidden patterns and behaviors
- Prescriptive audience recommendations based on all data sources
- Unique audience personas that differentiate and augment the value of your first-party data
- Intelligently targeted and personalized engagement
- Complete analysis and actionable data to discover, activate, and measure
Programmatic Attribution Modeling
Smart insights for smart ad buys and activation across all screens, channels and systems.
Turnkey Lookalike Modeling
Audience expansion in which you control the tradeoff between reach and similarity, without reliance on external black box providers.
Restricted Data Leasing
Safe, supervised data flow to authorized partners according to times, terms and conditions of your choosing with automated tools for auditing and verification.