Marrying Human Insight and Machine Learning

People are unique, from their different characteristics to preferences to behaviors. People engage with brands in infinitely different ways, and they certainly don't fit neatly into standard audience personas. More granular and dynamic audience segments can be discovered and defined through Krux's machine learning capabilities. 

Krux Machine-Discovered Segments deliver:

  • Machine-learning algorithms that detect similarity and correlation between users to find hidden patterns and behaviors
  • Prescriptive audience recommendations based on all data sources
  • Unique audience personas that differentiate and augment the value of your first-party data
  • Intelligently targeted and personalized engagement 
  • Complete analysis and actionable data to discover, activate, and measure