Forrester Wave™ Report Names Krux as a DMP Leader
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Mapping the Path to Purchase
There are millions of customers, each with their unique paths, devices and channels. So how do you manage the complexity, volume and velocity of all these touch points every day? How do you measure and understand the best brand messages or content for driving conversions?
For many, it's complicated. With Krux, it's not.
Krux Multi-Touch Attribution delivers data-driven attribution across the entire customer journey. We help you track and measure all customer touch points, giving you the ability to:
- Create and deploy sophisticated attribution algorithms.
- Understand how exposures across different types of online media translate into purchase and engagement behavior.
- Unlock new value from offline investments.
- Improve reach and frequency management, segmentation, audience discovery, data unification and more.
With Krux, there is a method to the madness of multiple customer touches.
Test hypotheses and build more dynamic theories of people using sophisticated attribution algorithms.
Continuously tune spending and allocation levels to optimize for global engagement or purchase objectives.
Bridge user data from offline CRM and point-of-sale data systems with online media.
Understand behavior across display, social, mobile apps, email, video and TV.