People Data Management
Unified people data, real-time personalization, audience discovery, cross-screen analytics.
Conquer complexity and catalyze breakthrough campaign results with flexible, scalable data-driven solutions.
Salesforce DMP powers true 1:1 marketing at scale, drawing on the widespread adoption of our platform and services and our unrivaled 3 billion-strong global browser and device reach. Salesforce DMP is the only choice for leading marketers looking to survive and thrive, delivering:
With Salesforce DMP, you can help your clients:
Most importantly, Salesforce DMP focuses solely on data infrastructure and services. Salesforce DMP doesn't buy or sell media, and we don't operate a data exchange, so you can rest easy that our business objectives always align with yours and those of your clients.
The right messaging frequency across all channels for optimal spend and conversion.
Precise targeting and personalization, deterministic and probabilistic methods tie an individual’s identity across all touchpoints.
Automatically and programmatically discover the audiences and segments that matter to your clients the most.
Krux gives us the technology firepower to capture what women are telling us about their desires, affinities and aspirations, make sense of it, and then take action using it across screens and platforms. Krux plays a critical role in assisting us in delivering meaningful experiences to women across all life stages, and more valuable media results for our marketing partners.