Krux Named A DMP Leader in The Forrester Wave™: Data Management Platforms, Q4 2015 Report
Ad Block Advisor
Detect, Analyze, and Respond to Ad Blocking
Krux Ad Block Advisor is an analytics suite that helps you identify users employing ad-blocking software. Ad Block Advisor provides deep insights about these ad blocking consumers.
These insights help you identify which segments of your audience are avoiding ads and give you actionable intelligence to inform strategies in response to the growing ad blocking trend.
For example, the insights from Ad Block Advisor can help define specific targeting segments, so that you might exclude ‘known ad blockers’ from future media campaigns, on your properties or across the open web, improving campaign performance and increasing effective campaign reach.
Identify which segments of your audience are avoiding ads
Develop strategies in response to the growing ad blocking trend