Online Privacy Showdown Looms
As the Krux crew catches its breath after a whirlwind couple of days, we also began catching up on our reading. This excellent NYT piece hit yesterday. While we have spent the last day or so talking about the publishers’ challenges highlighted in our 2010 Cross-Industry Study, it’s important that we not overlook the other important player at the data leakage table – the consumer. They – and their data – are the real crux of the matter (please, please pardon the phrasing).
The NYT illustrates the debate that’s raging and the showdown that’s looming:
“You simply can’t just turn off tracking,” said Mike Zaneis, a vice president at the Interactive Advertising Bureau. “That’s the way interconnected systems talk to each other.” Such a mechanism, he added, would be “troubling and difficult to implement at a technology level.”
Consumer advocates worry that the Commerce Department will look more after businesses than after consumers, perhaps undermining the ability of the trade commission to enforce the rules, whatever they turn out to be. The Commerce Department announced its intention to conduct its own privacy study in April, roughly six months after the trade commission began its project, leaving consumer advocates thinking that the two bureaucracies didn’t see eye to eye.
“The Commerce Department has never been a consumer advocacy agency,” said Edmund Mierzwinski, consumer program director for the United States Public Interest Research Group. “They generally take the view of protecting special interests.”
There is no shortage of opinion across the industry, nor any shortage of intellect. Let’s continue the healthy debate and come together for further data-driven explorations of industry challenges and, collectively, drive meaningful change. As stated in an earlier post, and as highlighted in the NYT piece, if we don’t fix these problems, someone else will surely fix them for us.
Recent Company Posts
- Feb 20, 2015 Time Inc. Deepens Data Savvy With Krux
- Feb 13, 2015 Krux and the IAB Kingmakers
- Feb 04, 2015 Buckle Up! Edmunds.com Revs Up Direct and Programmatic Powered by Krux’s DMP
- Oct 13, 2014 Velocity is the Next Frontier for Big Data
- Sep 18, 2014 Company-Building: Old School Versus New School
- Feb 20, 2014 “Mobile DMP: Dead At Design Time” featured on AdExchanger
- Jan 23, 2014 “Marketers 5 key questions, Synchronicity and The College Party” featured on Adotas.
- Nov 08, 2013 On The Merits Of Being Unreasonable (And Why Steve Jobs Isn’t My Idol)
- Oct 09, 2013 Giving Authority Part 2
- Oct 02, 2013 Giving Authority