NYT bon targeting practices and consumer concerns
The NYT has entered the fray with a piece on the practice of retargeting here. They highlight the fact that many find it ‘creepy,’ and how the industry is on the hook to do a better job educating the consumer and executing in ways that feel less invasive to those on the receiving end.
Krux Digital is here to help bring that creepiness factor down in any way we can. ;)
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