NYT: Ad Group Unveils Plan to Improve Web Privacy

Oct 04, 2010 - Krux Digital - 0
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As a reflection of the industry’s focus on privacy and the protection of consumer’s digital signatures, the AAAA, AAF, ANA, DMA, IAB, and NAI have come together on an important consumer privacy initiative. The NYT offers an excellent overview here.

As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations.

Krux’s ‘true north’ is the consumer; they and digital media publishers together require new infrastructure to preserve privacy and thwart data piracy. We’re delighted to see continued progress towards this end.

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