HTML5 Highlights Need For Privacy Focus
The NYT ran an excellent piece on the potential impact of HTML5 on data privacy and data piracy. It underscores the need for publishers and marketers alike to take steps now to combat current practices, while also keeping an eye towards how those practices will evolve and grow as HTML5 alters the fabric of the web.
As the NYT points out, publihsers already have their hands full:
A recent spate of class-action lawsuits have accused large media companies like the Fox Entertainment Group and NBC Universal, and technology companies like Clearspring Technologies and Quantcast, of violating users’ privacy by tracking their online activities even after they took steps to prevent that.
Give it a read. It’s exactly the sort of thing that keeps the Krux team up at night and that gets us out of bed in the morning. We’re energized by the opportunity to help the industry prepare for a secure, responsible, and data-driven future.
Recent Company Posts
- Mar 18, 2015 Cross-device Identity Management: The Path to One-to-One Marketing
- Feb 20, 2015 Time Inc. Deepens Data Savvy With Krux
- Feb 13, 2015 Krux and the IAB Kingmakers
- Feb 04, 2015 Buckle Up! Edmunds.com Revs Up Direct and Programmatic Powered by Krux’s DMP
- Oct 13, 2014 Velocity is the Next Frontier for Big Data
- Sep 18, 2014 Company-Building: Old School Versus New School
- Feb 20, 2014 “Mobile DMP: Dead At Design Time” featured on AdExchanger
- Jan 23, 2014 “Marketers 5 key questions, Synchronicity and The College Party” featured on Adotas.
- Nov 08, 2013 On The Merits Of Being Unreasonable (And Why Steve Jobs Isn’t My Idol)
- Oct 09, 2013 Giving Authority Part 2