Consternation and Concern Over New EU Privacy Regs
Here is a particularly strong worded response from techCrunch Europe to the looming EU privacy regulations. In essence, they're asking for express consumer notification for just about any cookie event. Wow. That's a lot of notification.
From 25 May, new European laws will dictate that “explicit consent” must be gathered from web users who are being tracked via cookies. That translates into warnings which will put off consumers from EU sites, while US-based startups will be free to continue as they are. How convenient huh.
Although businesses are being urged to work out how they gain ‘consent’ from users, this is bound to cause consternation.
It's clear how at least one EU entrepreneur feels about this:
Nick Halstead, CEO of Tweetmeme and new startup DataSift told me: “It clearly makes UK companies less competitive because sites we build will need to be plastered with warnings – and our competitors will not. It is a well known fact that at each stage of a signup process you lose customers – if you have to have a big warning sign just for a cookie that will remember you for purely convenience so that it keeps you logged in. The user wont read that detail – they will just think your a privacy nightmare and wont sign up.”
Read more here.
Recent Company Posts
- Oct 13, 2014 Velocity is the Next Frontier for Big Data
- Sep 18, 2014 Company-Building: Old School Versus New School
- Feb 20, 2014 “Mobile DMP: Dead At Design Time” featured on AdExchanger
- Jan 23, 2014 “Marketers 5 key questions, Synchronicity and The College Party” featured on Adotas.
- Nov 08, 2013 On The Merits Of Being Unreasonable (And Why Steve Jobs Isn’t My Idol)
- Oct 09, 2013 Giving Authority Part 2
- Oct 02, 2013 Giving Authority
- Sep 12, 2013 PEOPLE DATA MANAGEMENT: Premise and Promise
- Jul 02, 2013 Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too
- May 03, 2013 Placements Are Dead, Long Live Data