Cross-device Identity Management: The Path to One-to-One Marketing

March 18, 2015 - Chris O'Hara - 0

The customer journey is no longer as clear as it was in the old days. While today’s proliferation of devices and channels has increased businesses’ opportunities for customer engagement, it has also added layers of complexity that make it difficult to clearly see a complete view of the customer journey. The solution:...
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Time Inc. Deepens Data Savvy With Krux

February 20, 2015 - Tom Chavez, CEO - 0

Here at Krux, data management is what gets us out of bed, but our raison d'être is the success of our customers. We’re proud to exhibit one such success in our latest case study for Time Inc. UK, who is leveraging Krux to activate precise, high-value audience segments to ignite ad...
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Krux and the IAB Kingmakers

February 13, 2015 - - 0

#Data is now more important than inventory, says @IAB President Randall Rothenberg. #IABALM — Krux (@KruxDigital) February 9, 2015 Every year, the Krux team looks forward to attending IAB’s annual leadership conference. This year’s event, entitled “Content and the Kingmakers,” was located in sunny Phoenix, Arizona,...
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Buckle Up! Revs Up Direct and Programmatic Powered by Krux’s DMP

February 04, 2015 - Krux - 0

I’m delighted to share some official Krux news: we announced today that, the popular U.S. car shopping site, is leveraging Krux’s DMP to expand its advertising and content capabilities. Welcome to the Krux community,! In a nutshell, here’s how Krux’s DMP is...
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Velocity is the Next Frontier for Big Data

October 13, 2014 - - 0

October 13, 2014 - Tom Chavez, co-founder and CEO The excitement around big data continues to grow, and pretty much everybody these days has become buzzword-compliant. While one might naturally worry about big data drowning in its own hype, it’s too real, too far down a path, to become another fad relegated to the junkyard...
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Company-Building: Old School Versus New School

September 18, 2014 - - 0

September 18, 2014 - Tom Chavez, co-founder and CEO I came of age as an entrepreneur between two eras of company-building in Silicon Valley that correspond with the end of the prior millennium and the start of the new one. The meteoric rise of companies like Google, Facebook, and Apple v2 marked a new approach to building...
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“Mobile DMP: Dead At Design Time” featured on AdExchanger

February 20, 2014 - - 0

February 17, 2014 - Tom Chavez, co-founder and CEO Recent Blog Post from Krux CEO and co-founder Tom Chavez Published in AdExchanger - 2/17/14   Mobile DMP? There's no such thing. from Krux Digital, Inc. on Vimeo. In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it...
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“Marketers 5 key questions, Synchronicity and The College Party” featured on Adotas.

January 23, 2014 - Tom Chavez, co-founder and CEO - 0

Recent Blog Post from Krux CEO and co-founder Tom Chavez Published in Adotas - 1/21/14 ADOTAS – The psychologist Carl Jung described the concept of synchronicity in the 1920s and Sting wrote a pretty good song by the same name in the 1980s. Synchronicity suggests that seemingly unrelated events are sometimes connected via a kind of...
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On The Merits Of Being Unreasonable (And Why Steve Jobs Isn’t My Idol)

November 08, 2013 - Tom Chavez, co-founder and CEO - 0

In a recent meeting at my company we were discussing a problem, which I won’t replicate in detail here, but suffice it to say that we were missing our mark on a critical deliverable.  We were batting it around, exploring, pressure-testing, trying to get to a solution.  I got persnickety, which...
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Giving Authority Part 2

October 09, 2013 - Tom Chavez, co-founder and CEO - 0

In my last post, I pondered what I feel is an understudied topic in leadership, namely, how to give authority.  A boss who gives too little authority fails to give ambitious employees enough room to flex their muscles and really own a project.  A boss who gives too much might just end up...
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Giving Authority

October 02, 2013 - Tom Chavez, co-founder and CEO - 0

Years ago I ran a company that conducted its Series A in June 1999, the height of the dot-com bubble.  The market crashed, our core vertical imploded, and investors freaked (not all of them, thank God).  I found myself at the helm of a company that would proceed to conduct three rounds of layoffs...
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September 12, 2013 - Tom Chavez, co-founder and CEO - 0

“Anyway you want it, that’s the way you need it, anyway you want it.” – Journey People are the sun The rise of the consumer web has given rise to a new normal.  Portable computing, always-on communications, and ubiquitous network connectivity have transformed consumers’ expectations and reshaped how they...
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Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too

July 02, 2013 - Tom Chavez, co-founder and CEO - 0

Recent Blog Post from Krux CEO and co-founder Tom Chavez Published in MediaPost - 7/2/13 There are many divergent views on the topic of consumer Web data collection. Some assert that it’s just how the Internet works and that there is nothing amiss with the data collection free-for-all we have seen across the...
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Placements Are Dead, Long Live Data

May 03, 2013 - Tom Chavez, co-founder and CEO - 0

Recent Q&A with Krux CEO and co-founder Tom Chavez in AdExchanger. With Krux’s initial conception of its publisher data management platform (DMP) nearly complete, CEO Tom Chavez is thinking about what’s next for his 2.5-year-old company.  Chavez says, “We had a broad idea of all the pieces...
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What Do Big Data and Butchers Have in Common?

May 03, 2013 - - 0

More words of wisdom from Krux Solutions VP Dave Smith.  In his latest op-ed in Adotas, he gives us his take on what Big Data really means.  Or will mean in the long run. ADOTAS — There’s been a lot written lately about what Big Data means.  Some have linked...
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News & Views from Krux - March 2013 Newsletter

March 20, 2013 - Gordon McLeod - 0

  Greetings! From time to time, we at Krux like to share some current thoughts, reflections, and opinions from our crew and from others across the industry.  Here's our latest installment, touching on the ongoing Mozilla kerfuffle, the challenges inherent to programmatic sales channels, and two reminders of the importance of data ownership...
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Reflections on Mozilla: a bridge too far

March 15, 2013 - Tom Chavez, co-founder and CEO - 0

Mozilla’s recent announcement to begin blocking third-party cookies by default in a future release of their popular Firefox browser continues to send ripples through the digital media industry.  The collective reaction is beginning to reach the same pitch and proportion as the one surrounding Microsoft’s choice to ship IE 10 with ...
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Personalized user experiences & user data privacy

February 25, 2013 - Jos Boumans - 0

Today's guest blogger is Krux Big Data Whisperer Jos Boumans.  This piece originally appeared on his personal blog, here. As our lives become increasingly intertwined with the World Wide Web, the battle between personalized user experiences and user data privacy is more acute than ever. On the one hand, personalized content is an...
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Web Data Routing and the Future of the Consumer Web

February 04, 2013 - Tom Chavez, co-founder and CEO - 0

Since our founding at Krux, we've maintained the conviction that consumer web data is core currency for any company seeking to engage with its consumers.   Businesses coping with the reverberations of the consumer Internet already know that instantaneous, personal, machine-driven experiences aren't just the purview of online advertising or social media....
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Krux’s Vision for Web Data Routing

February 01, 2013 - Krux Engineering - 0

  At Krux we believe user web data is valuable, ultimately more valuable than ads.  In simple terms, who’s looking at the screen is more valuable than what’s on the screen. We think the industry is crying out for infrastructure that serves up data in a managed way and treats...
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NYT’s Carr on the Digital Success of “Old” Media - He Nails It

January 08, 2013 - - 0

This is a great article by David Carr about the state of the state, essentially reinforcing the fact that the reports of "old" media death's are greatly exaggerated.  Disrupted?  Yep.  Changing fast?  Certainly.  But YouTube does not yet rule the roost just yet.  The most salient passage is...
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A Clear-Eyed View of 2013

January 03, 2013 - Tom Chavez, co-founder and CEO - 0

With the passing of each year, too many of us prognosticate breathlessly about how big and shiny the coming year is going to be, frequently mistaking clarity for proximity.  It's one thing to know something's coming; it's another thing altogether to predict its timing.  God knows I've added my...
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Big Data and the Power of the First-Party Consumer Relationship

December 24, 2012 - - 0

Today's blog comes from Gordon McLeod, Krux's president.  Gordon has spent years shaping digital media from the industry's earliest days, most recently at News Corp. as President of the Wall Street Journal Digital Network. As we close out 2012, he shares his thoughts on the power and potential of the first-party consumer...
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Pixel Delivery Best Practices

December 13, 2012 - Krux Engineering - 0

Today's guest blog is from the Krux engineering team, here to drop some wisdom on pixel best practices.  This post is aimed at both web site owners who are looking to create better experiences for end users, and Analytics/Ad Technology companies who are looking to be good net citizens.  So if...
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Welcome to the PostScribe Revolution

October 15, 2012 - Krux - 0

The revolution won't be televised.  But it will be open source.  Enormous amounts of intellectual horsepower have been pointed at one of the most enduring – and most pressing – problems on the web: how to make web pages faster.  Countless hours have been spent trying to crack the code for...
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synchronous vs. asynchronous tags - what’s the big deal?

September 21, 2012 - Krux Engineering - 0

Today's guest blog is from the Krux engineering team.  Read on... If the web is a human body, JavaScript tags – the bits of code governing the execution of web pages – are like its nerve endings.  They are the means by which websites sense, respond, execute, measure, and remember.  They...
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Thoughts on cookie licking

September 06, 2012 - Tom Chavez, co-founder and CEO - 0

There has been a lot of attention paid to data collection practices web-wide, particularly those occurring via programmatic channels.  Sellers put their media into an exchange, and buyers get a seat on the exchange to ensure access to the bid flow.  Often, without actually buying an impression, those buyers gain access to &lsquo...
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Guest Blog:  Measure All The Things!

July 13, 2012 - Jos Boumans - 0

Today's guest blogger is Krux's own Big Data whisperer, Jos Boumans.  You'll remember him from some recent DNT-related posts, like this one and this other one too.  He's smart guy, and he's forgotten more about data most of us will ever know.  So, we're delighted to...
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Microsoft and DNT

June 07, 2012 - Tom Chavez, co-founder and CEO - 0

Microsoft's recent decision to include DNT by default in the forthcoming version of Internet Explorer, which is in concert with their engineering team’s longtime support of consumers, has certainly sent ripples across the industry.  While Krux is not a privacy start-up, we are a consumer web data start-up.  As such,...
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publisher who leak data leak revenue - and customer trust

June 04, 2012 - Krux - 0

In a recent post on AdExchanger, iCrossing’s CTO, Peter Randazzo, offered very perceptive thoughts on the concept of data leakage.  It’s a topic that is near and dear to Krux, and we’re always delighted to see others calling attention to it.  We’ve been blathering on...
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thriving in a data driven marketplace

May 15, 2012 - Brian Buizer - 0

The Internet has changed publishing forever – not just how people consume information, but also how marketers reach those consumers.  Marketers can now build cross-web consumer profiles across sites and devices.  And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved....
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musings of a data scientist

April 18, 2012 - Roopak Gupta - 0

Today's guest blogger, Krux data scientist and all around good human being, Roopak Gupta, shares his reflections on how Big Data is changing the world.  There’s no doubt about it.  We’re living in the era of Big Data.  And as a data scientist, I can honestly say...
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Reflections On Web Publishers, Privacy, & Consumer Preference

March 28, 2012 - Tom Chavez, co-founder and CEO - 0

These are interesting times for anyone operating on the consumer web.  On Monday the Federal Trade Commission released its final privacy report (PDF).  Last month the European Union released its draft regulation on privacy, and the White House published the Consumer Privacy Bill of Rights.  It’s clear that policy makers...
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Be “Do Not Track” compliant in 30 microseconds or less

March 28, 2012 - Jos Boumans - 0

Recently, I blogged about the state of Do Not Track on the top internet properties, advertisers and widget providers. If you haven’t read it yet, **spoiler alert** the results aren’t encouraging. In my experience, many of the top web operators are in fact concerned with your privacy, so it might be...
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Cloud-Based Consumer Data - Separating Hype from Reality

March 09, 2012 - Tom Chavez, co-founder and CEO - 0

Cloud computing has fired the imagination of investors and entrepreneurs like few other new technologies of the last decade.  Like any new meme it offers real possibility, but from my vantage point the hype-to-content ratio for cloud computing has been teetering dangerously into the red zone of late.  If we layer on the...
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The State of Do Not Track

March 05, 2012 - Jos Boumans - 0

Today's guest blogger, Krux's very own Big Data savant and resident Dutch person, Jos Boumans, goes long on the state of DNT on the web.  He revisits some thoughts he shared recently on his personal blog, here. Over the last few weeks, “Do Not Track” has been getting a lot...
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Tom reflects on Gordon’s arrival

February 28, 2012 - Tom Chavez - 0

When friends and colleagues are in between jobs and casting about for the next opportunity, they sometimes ask my opinion about what they should do next.   Should they join the company that’s building green technology, or should they jump on-board the new social media outfit?   I frequently see them...
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Gordon reflects on joining Krux

February 28, 2012 - Gordon McLeod - 0

When I left News Corp and the Wall Street Journal over a year ago I had a lot of ideas but no clear path about what I wanted to do next.  The choices broke out into two main threads: join an early stage technology company where you have a chance to build a business,...
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Reflections on the Krux Apps Launch

February 24, 2012 - Tom Chavez, co-founder and CEO - 0

Yesterday was a pretty big day for Krux.  On Thursday February 24th, we formally kicked off the public beta of a new offering called Krux Apps.  On the heels of that, I wanted to take a moment and share a few thoughts.  Krux Apps is a suite of audience, web performance, and...
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welcome to krux apps

February 23, 2012 - Mike Chang, Krux NYC - 0

Hi, I'm Mike Chang. Before joining the Krux team, I worked at small web publisher.  Every day was about finding new ways to grow revenue, increase reach, and better serve our audience.  And I joined Krux to take my experiences with a single publisher and go make things better across the entire...
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The skills to pay the bills

January 17, 2012 - Tom Chavez, co-founder and CEO - 0

Some of the wisest cats I know once said: I've got the skills to pay the bills ya'll I got the got the got the skills to pay the bills I've got the skills to pay the bills Truer words have never been spoken.  And this from the Beastie Boys, longer...
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big ideas on big data - geeks@krux at it again

January 17, 2012 - - 0

Krux's own Jos Boumans had the distinct honor and privelege of presenting at PuppetConf, one of the preeminent events focused on the operation and configuration management for cloud computing infrastructure.  Jos gave a talk there about how Krux runs front-end serving infrastructure out of AWS, how we scale it, and what best practices...
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2012: A Year of Intelligent Interactions

December 21, 2011 - Tom Chavez, co-founder and CEO - 0

2011 represented a turning point for the consumer web, having brought fundamental changes to how information is stored, shared, and transmitted and to how individuals communicate and connect. To date, bandwidth, storage limits and user access points have suppressed the potential of a web-enabled world. Those barriers have melted away, and consumers are quickly embracing the...
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Measuring Load Time: Today’s Web Demands a New Standard

November 02, 2011 - Krux Engineering - 0

Today's guest blog is from Krux engineering.  Read on... Everyone agrees – consumers and website operators alike – that page load time is a primary driver of user satisfaction when visiting a website.  It’s been widely shown that consumers are more likely to leave a site based on slower load...
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VIDEO BLOG: solving scalability for the consumer web

October 22, 2011 - - 0

Krux's own Jos Boumans hosts this virtual whiteboard session.  Everything you wanted to know about web scalability, but were afraid to ask.  The secret?  It's all about scaling, as it turns out.  That, and a lot of clever thinking and good old fashioned hard work. And he teaches us...
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Required Viewing:  Exploiting Publishers, Strip Mining Data

October 11, 2011 - - 0

We recently came across this discussion from the OMMA Behavioral Conference earlier this year.  Our friend Chris Hart at The New York Times ( shared it with us, and we encourage everyone to watch it.      The full video runs a bit under an hour and contains a wide-ranging...
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Time to move beyond the ad frontier

October 10, 2011 - Tom Chavez, co-founder and CEO - 0

In reflecting upon last week’s IAB MIXX event, I was struck by the disparity between the conference’s espoused purpose – to highlight the success stories people and companies are creating using digital media and interactive platforms – and where the discussions typically veered – which were, sadly, all about ads. It...
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Looking forward to IAB MIXX

September 28, 2011 - Tom Chavez, co-founder and CEO - 0

Next week, I have the distinct honor of hositng a breakout discussion at IAB MIXX.  Joining me is an esteemed group of panelists pulled from all corners of the digiital media market.  It promises to be an insightful and entertaining dialogue about the changing role of  audience data and consumer insight in...
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A company milestone

September 21, 2011 - Tom Chavez, co-founder and CEO - 0

I’m pleased to announce today that Krux has hit another major company-building milestone.  We just closed our latest round of funding, providing new resources to accelerate growth, extend our US leadership position, and expand our global footprint. The $11M round was led by Accel Partners and IDG Ventures, preeminent players in the...
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An interesting turn of events

August 19, 2011 - Tom Chavez, co-founder and CEO - 0

Interesting week. At the end of March, Lotame tried to convince us that their network business was a feature, not a bug.  We were skeptical and questioned their logic in an open letter to companies who attempt to blur the line between principal and infrastructure provider. Andy Monfried vigorously disagreed in a response...
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Making web experiences cooler, safer, smarter

August 01, 2011 - Tom Chavez, co-founder and CEO - 0

Krux co-founder & CEO Tom Chavez Featured in the IAB 'Meaningful Choice' Series The consumer Internet is reshaping how businesses--not just consumer Internet or digital media businesses--understand and meet consumer expectations. Consumers expect control over their web experiences, as well as the data that sits behind the decisions companies make in shaping those experiences. They...
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Going long

June 28, 2011 - Tom Chavez, co-founder & CEO - 0

Today I want to go long and introduce the idea of a Consumer Experience Engine, something we’ve been batting around at Krux.   The web’s first wave, which started in the mid 90s, introduced what amounts to a parallel consumer universe, an entirely new environment where we can do old...
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Thoughts on creating a coherent data strategy

June 21, 2011 - Tom Chavez, co-founder and CEO - 0

Websites, whether they’re large premium publishers or small, niche players, will want to think about the difference between defense and offense when charting out a data strategy.   Defense is about protecting data generated by consumer web interactions.   Offense is about harnessing that value to drive new value from content,...
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Krux Inspector:  A New Way to Look at the Web

May 02, 2011 - Krux Engineering - 0

Today we bring you a special blog post from Krux engineering... AdOps pros industry-wide are using Firefox and Firebug daily to troubleshoot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. AdOps folks are a crafty sort, but they never have the...
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An Open Letter to Lotame et al.

April 14, 2011 - Krux Digital - 0

When it comes to market dialogue, Krux prides itself on being an active participant through blog posts, tweets, thought leadership, and editorial contributions to market publications.  We welcome dissenting viewpoints.  When we see something we disagree with, we go out of our way to avoid sniping from the sidelines out of respect for...
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On the Absence of Anonymity

April 11, 2011 - Krux Digital - 0

In a somewhat cautionary post, Slate’s Farhad Manjoo reminds us all of the inherent value to *some* anonymous tracking online, highlighting many of the ways it powers our web experience to deliver features that we’ve grown to love, and, frankly, take for granted.  The best example was that of Google...
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Adnetik introduces page indexing, contextulization

March 22, 2011 - Krux Digital - 0

As AdWeek reported on Adnetik this morning... The buy side has made yet another investment enabling smoother and smarter RTB/exchange buying, resulting in yet another chink in publishers' direct sale armor.  This is a perfectly logical move for a trading desk with Adnetik's heft.   They are introducing a page indexing model...
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agencies, quants, hustlers, and hackers - a guide to digital media technology

March 16, 2011 - krux digital - 0

This is maybe the best ad tech landscape overview since Kawaja introduced his now-infamous slide.  From GizaMetrics: What I wanted to do in this post was look at the overall adtech landscape from a different perspective: who is building all this stuff? Something that has stuck with me over my last five...
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the new ecosystem slide - but wait, there’s more…

March 16, 2011 - - 0

Terence and his media elves have been at it again, cobbling together the latest ecosystem slide.  But wait, there's more - see the excellent (non-LUMA) companion piece here.  Krux challenge of the week:  can you map each of the companies to their corresponding category?  LUMA Display Ad Tech Landscape 2011-0...
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Market Perspective + New Data on Consumer Sentiment

March 15, 2011 - Tom Chavez, co-founder & CEO - 0

I want to take a moment to share some thoughts on the heels of the IAB summit in Palm Springs.  What a difference a year makes.  At the same event in 2010 in Carlsbad, the camaraderie and cocktailing were in full effect, but I think we were all still a bit weighed down by...
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Facebook’s Age Conundrum

March 14, 2011 - Krux Digital - 0

The NYT ran a great article this weekend about age enforcement on Facebook (and elsewhere on the 'net), how easily their 13+ policy can be circumvented, and how readily many parents are allowing their children to fib about their age. Across the nation, millions of young people are lying about their ages so they can create...
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Consternation and Concern Over New EU Privacy Regs

March 10, 2011 - Krux Digital - 0

Here is a particularly strong worded response from techCrunch Europe to the looming EU privacy regulations.  In essence, they're asking for express consumer notification for just about any cookie event.  Wow. That's a lot of notification.   From 25 May, new European laws will dictate that “explicit consent” must be...
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rubicon/donovan partnership – publishers should be wary

March 03, 2011 - Krux Digital - 0

In one of the most interesting ad platform / ad exchange developments in recent memory, agency platform powerhouse Donovan Data Systems, in conjunction with Rubicon, announced its Direct Publisher Gateway (DPG) last week. This will give media planners and buyers direct-from-their-desktop connection from DPG into the Rubicon’s SSP inventory universe. What does this mean...
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The Battle for Consumer Data Continues

February 19, 2011 - Tom Chavez, co-founder and CEO - 0

This post was originally published in AdExchanger The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot of people in our industry have feared and mostly known for some time: they want use the iPad to further disintermediate publishers from their audiences....
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Browser Sniffing and the Rush to Judgement

February 10, 2011 - Krux Digital - 0

Krux prides itself on maintaining the highest standards for consumer privacy. In our consumer privacy principles, we call out the following: In all of our work, we will seek to maintain alignment with standards established by groups such as the IAB, NAI, and OPA. When we feel industry standards fall short, we will take all...
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Today’s self-regulation approaches are incomplete

January 21, 2011 - Krux Digital - 0

This MediaPost article from Jan 19 explores the ANA’s position on self-regulation. From the article: Among the seven principles, an “Education Principle” calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles; and a “Transparency Principle” calls for clearer and easily...
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Data’s Future? Look to the past.

January 18, 2011 - Krux Digital - 0

As Brian Morrissey points out in today’s MediaWeek, publishers are increasingly looking inward in resolving the conflict and tension that exist between network/exchange sales and direct sales. It was particularly resonant with me, having come off several days of client and sales meetings last week. It’s clear that publishers are...
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On value chains and data trains – and the media market to come

January 09, 2011 - Krux Digital - 0

If you have not read it yet, Andy Atherton’s blog post from January 3rd is terrific. It perfectly frames the defining challenge for digital media, for 2011 certainly, and likely for the decade to come. Simply put, advances in digital media technology, data mining, and data management, are proving transformative to the industry landscape....
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I’m gowing weary of commending @AdExchanger. Somebody stop them, please.

January 09, 2011 - Krux Digital - 0

John Ebbert posted a terrific article Thursday that completely missed my radar until the weekend catch-up, where he draws parallels between a dispute between American Airlines and Orbitz and similar channel management conflicts in the online marketing arena. The story centers on data, not surprisingly. I’ve excerpted one of the cheekier passages below....
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RTB for you and me – thanks @NYCMcG

December 18, 2010 - Krux Digital - 0

Ramsey McGrory offers up a terrific opinion piece on RTB and its impact on the industry. Many of you have surely read it. It’s perhaps the best ‘inside baseball’ blog post that we’ve seen in quite some time. His four point outline of buy side analytic opportunities is sobering. ...
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And the beat goes on…

December 10, 2010 - Krux Digital - 0

Thanks to everyone out there, across the media industry and beyond, who has taken an interest in the findings of our 2010 Cross Industry Study. For the most part, the response has been pretty darn positive. And yes, there were a few rotten tomatoes thrown, but thankfully no rocks. While the initial wave subsided a bit,...
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Oh, The Horror

December 04, 2010 - Tom Chavez, co-founder and CEO - 0

Remember the horror movie, “The Ring,” where the scary girl climbs out of the TV and chases the innocent bystander?   I’m not easily spooked during horror movies, but that scene really freaked me out. It doesn’t just happen in movies.  It’s happening...
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Online Privacy Showdown Looms

November 11, 2010 - Krux Digital - 0

As the Krux crew catches its breath after a whirlwind couple of days, we also began catching up on our reading. This excellent NYT piece hit yesterday. While we have spent the last day or so talking about the publishers’ challenges highlighted in our 2010 Cross-Industry Study, it’s important that we not overlook...
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Krux Digital Releases 2010 Cross-Industry Study

November 10, 2010 - Krux Digital - 0

This morning, Krux Digital released the findings of its 2010 Krux Cross-Industry Study. With this study, we have undertaken a comprehensive review of data collection activities across the industry, with attention to the phenomenon we have referred to as ‘data leakage’ in earlier industry commentary. The Executive Summary, along with the study’s...
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On Blood Diamonds and Grazing Lands

November 02, 2010 - Krux Digital - 0

The Journal’s latest article regarding the active collection and black market sale of Facebook user IDs is pretty alarming. (The companies in question have not been named. And kudos to Facebook for their swift response.) It’s not accidental data leakage this time, nor is it incidental data collection. It simply appears...
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priceless – as overheard on the floor of adtech…

November 02, 2010 - Krux Digital - 0

It should make marketing folks across the industry spend Monday and Tuesday rewriting their websites.  Thanks to LUMA Partners, et al. ...
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Doug Weaver on our industry’s complicated relationship with data

October 15, 2010 - Krux Digital - 0

Leave it to Doug, one of the most amusing and insightful people in digital media, to simultaneously shape the debate, amuse the masses, and manufacture entirely new industry jargon. I was fortunate enough to be in the audience for his recent moderator stint, hosting a panel on publisher data protection at an industry event. His...
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HTML5 Highlights Need For Privacy Focus

October 12, 2010 - Krux Digital - 0

The NYT ran an excellent piece on the potential impact of HTML5 on data privacy and data piracy. It underscores the need for publishers and marketers alike to take steps now to combat current practices, while also keeping an eye towards how those practices will evolve and grow as HTML5 alters the fabric of the...
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Tracking the Trackers Impossible?

October 09, 2010 - Krux Digital - 0

The WSJ ran an article today featuring assertions by many of internet’s heavies that it is technically impossible to track the trackers. “It is technically impossible for Yahoo! to be aware of all software or files that may be installed on a user’s computer when they visit our site,”...
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AdExchanger: life imitating art imitating life

October 09, 2010 - Krux Digital - 0

Yet another gem from the fine folks at AdExchanger. I raged at the complexity. I needed a fix. Wiser words have never been spoken. Thanks for making the industry a better place, one comic at a time. ...
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Krux Digital Welcomes As Its Latest Partner

October 07, 2010 - Krux Digital - 0 is using Krux Data Sentry, the first available module of the broader Krux data management platform.  Data Sentry provides digital media publishers with actionable insights and greater control over the activities of companies that collect valuable profile and behavioral information about their audiences.’s choice of Krux reflects an...
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Keys to Energizing the Publisher Data Market

October 07, 2010 - Krux Digital - 0

Eric Porres, CMO of Lotame Solutions, offers a terrific piece in AdAge today.  His focus in on publishers’ willingness to sell data – or lack thereof.  It’s a great piece and worth the read. We’re delighted to see such a vibrant industry dialogue emerging.  And this topic...
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Increased Focus on Privacy Protection

October 06, 2010 - Krux Digital - 0

As reported widely, and by David Kaplan of paidContent here, many companies, including Better Advertising, are collaborating with players across the industry to extend greater transparency and control to the consumer as relates to data collection and its use in support of behavioral targeting. While behavioral targeting is considered crucial by the industry to drive...
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If Page Latency Isn’t Top of Mind, It Should Be

October 05, 2010 - Krux Digital - 0

As Google and Microsoft both incorporate page load time into their search ranking algorithms, publishers are faced with yet another hidden peril of the tagging, pixeling, and skimming rampant across the web today. Increasingly, the unwanted and unintended actions of third parties slow web performance. No longer just an important user experience concern, it now...
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NYT: Ad Group Unveils Plan to Improve Web Privacy

October 05, 2010 - Krux Digital - 0

As a reflection of the industry’s focus on privacy and the protection of consumer’s digital signatures, the AAAA, AAF, ANA, DMA, IAB, and NAI have come together on an important consumer privacy initiative. The NYT offers an excellent overview here. As the debate around online privacy and advertiser access to users...
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WSJ: Excellent Overview of COPPA

September 11, 2010 - Krux Digital - 0

Here, the WSJ offers a solid guide to understanding the Children’s Online Privacy Protection Act – its history, and where it may be headed.  This is a topic as important as it is timely given the ever-increasing attention being paid to all things related to consumer privacy. ...
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Changes at USAToday Highlight Hard Questions Facing Media Industry

September 08, 2010 - Krux Digital - 0

A Perspective from Tom Chavez, CEO and co-founder of Krux It’s rare for me to be riveted by news of a corporate re-org, but the latest twists and turns at USA Today are damn intriguing. Does the rest of the media industry understand its significance? USA Today just mutated. It’s too...
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A Diversion at the End of a Long Week

September 03, 2010 - Krux Digital - 0

Krux, like most media-related companies, is staffed with more than its fair share of Mad Men fans. AdAge shares this send-up/homage from a very talented Mad Men fan, Trevor Williams. If you haven’t seen it yet, and if you’re a fan, it’s worth a few minutes of your...
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An Economist’s Perspective On Web Privacy

September 01, 2010 - Krux Digital - 0

Excellent opinion piece in WSJ today on web privacy here; an economist’s view of the implicit and explicit value exchange. ...
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NYT bon targeting practices and consumer concerns

August 31, 2010 - Krux Digital - 0

The NYT has entered the fray with a piece on the practice of retargeting here.  They highlight the fact that many find it ‘creepy,’ and how the industry is on the hook to do a better job educating the consumer and executing in ways that feel less invasive to those on the...
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AdExchanger on the Perils of Data Leakage

August 28, 2010 - Krux Digital - 0

Yet another comic morsel from the fine folks at AdExchanger, this time on the perils of publisher data leakage. Check out the post here. We here at Krux are delighted to see the topic of data leakage bubbling up in industry dialogue. And it certainly is timely, wouldn’t you agree? ...
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Q&A With Krux Founder & CEO Tom Chavez

August 17, 2010 - Krux Digital - 0

Today, our co-founder & CEO Tom Chavez shared his thoughts on the company’s recent public launch with our friends over at How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms? TC: We believe that publishers need to solve the data protection problem...
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Hidden Costs of Data Leakage

July 29, 2010 - Tom Chavez - 0

Today, I shared my thoughts on the hidden costs publishers face from audience data ‘leakage’ in an editorial on Publishers and the Hidden Costs of Data Leakage I have received an overwhelming amount of feedback from my last missive. I heard from friends and colleagues in the publisher space,...
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Data:  Deja Vu All Over Again?

July 01, 2010 - Tom Chavez, co-founder and CEO - 0

Today, I shared my thoughts on the importance of publishers’ audience data management practices in an editorial on Data: Deja Vu All Over Again? I’d like to take a moment to respond to Tolman Geffs recent query, “Are Publishers &@%$#ed?” (PDF) The short answer is:...
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Cookie Synching

February 25, 2010 - Krux Digital - 0

Overview Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users. Cookies are domain specific — in other words, a Cookie set by domain cannot be read by a server from domain This present a problem...
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Welcome to Krux Digital!

February 24, 2010 - Krux Digital - 0

Krux Digital gives anyone with a website the tools to safeguard, connect, and make responsible use of the audience data they collect. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Find...
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