About Krux

People Data Activation, Since 2010

What We Do

Krux helps companies deliver personalized experiences to the right people, in the right way, on the right screen, at the right time.

Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Krux's real-time, no limits data management platform (DMP) helps businesses give their customers and audiences better content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video) in real time.

We call this People Data Activation. People Data Activation comprises six core capabilities: completeness, governance, learning, synthesis, identity and actionability. Through a unique combination of SaaS technology, implementation, advisory, and data science services, Krux helps companies cultivate all six capabilities so they can compete in an increasingly data-driven future.

Founded in 2010, Krux interacts with more than 2 billion devices worldwide, serves more than 20 billion page views per month and processes 1.5 billion CRM records per month across the U.S., EU, and Asia Pacific. Clients around the world such as Time Warner, Kellogg's, Axel Springer and Meredith have achieved >10x return on their investment in our technology and tools.


Our Vision

We believe that people data, responsibly collected and managed, will one day oxygenate advertising, content, commerce, collaboration, teaching, healing, inventing, building, negotiating and learning.

The Internet's first wave centered on the flow of bits, bytes, keywords, texts, email and digital content of all kinds. The next wave is about knowledge and learning, energized by intelligent, always-on services that make sense of the flood of people data flowing across IP-enabled devices.

Krux is building a pervasive power grid for the Internet that intelligently, safely connects data on a just-in-time basis to events, places and devices where it can drive more productive, valuable experiences for people.


Our History

Privately held, Krux conducted a seed funding in May 2010, led by Mike Galgon, founder of aQuantive, and Howard Charney, founder of 3COM and Grand Junction, currently SVP, Cisco. Krux completed its Series A funding in September 2011, led by Accel Partners and IDG Ventures, along with continued participation and support of earlier investors. In June 2014, Krux completed its third round of funding, raising $35 million in Series B funding, led by SAP Ventures and welcomed three new investors: Time Warner Investments, Visionnaire Ventures, and Temasek.