Data Matters: Day 2

Events May 08, 2015

Day 2 of Krux Data Matters was as rich as Day 1! Highlights included keynotes from analyst Ray Wang, Billy Beane of Moneyball fame, and Krux CTO Vivek Vaidya.

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Here’s a summary of Day 2 Data Matters from the event’s live Twitter feed.

Disrupting Digital – The Future of Business and Marketing
From Fantasy to Fact: Audience Extension Reaches Real Heights
Moneyball: Lessons for Life and Business from Baseball’s Best General Manager
Tom Chavez Interview With Billy Beane
Tomorrow’s DMP Today: A CTO Moment
From Segments to Personas to People: The Path to Personalization
Multi-Touch Attribution: Knowing Which Half is Just the Beginning of the Win


Disrupting Digital – The Future of Business and Marketing
Speaker: Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research


From Fantasy to Fact: Audience Extension Reaches Real Heights

  • Moderator: Hannah Diddams, Head of Data and Insights at Bloomberg
  • Vox: Ryan Pauley, Executive Director, Revenue Operations
  • BBC: Tom Bowman, SVP Sales Operations and Commercial Production
  • Telegraph Media Group: Nicole Holtsmark, Head of Programmatic Trading & Audiences
  • Turner Broadcasting: Bill Morrow, Vice President, Sports Strategic Planning



Moneyball: Lessons for Life and Business from Baseball’s Best General Manager
Billy Beane, GM of the Oakland A’s and Subject of Moneyball



Tomorrow’s DMP Today: A CTO Moment
Vivek Vaidya, CTO & Co-founder at Krux



From Segments to Personas to People: The Path to Personalization
Turner: Joey Trotz, VP Data & Monetization Tech Stratgy, Turner
Brooks Running: Matt Marshall, Digital Marketing, Media and Analytics Professional
Magna Global: Steve Kaufman, VP, Programmatic
Rakuten: Danny Kourianos, SVP Product
A+E Networks: Aaron Smolick Sr. Director, Audience Data Strategy and CRM



Multi-Touch Attribution: Knowing Which Half is Just the Beginning of the Win
Nielsen: Scott McKinley, EVP of Product Innovation
Nielsen: Ross Link, CEO and Founder of Marketing Analytics