Salesforce Closes Its Acquisition of Krux

Salesforce Closes Its Acquisition of Krux

GeneralNov 01, 2016

I’m excited to announce that Salesforce has closed its acquisition of Krux. We are thrilled to join the Salesforce family and inspired by the possibilities ahead. Below, please find my original post on October 3, 2016 With this agreement, we are bringing together Salesforce’s #1 CRM platform with Krux’s category-leading data management platform (DMP), the… Read more »

Here’s What You Learn About Consumers from 100 Billion Pieces of Data

Here’s What You Learn About Consumers from 100 Billion Pieces of Data

GeneralOct 26, 2016

  By Yacov Salomon, Head of Data Science at Krux Our Krux Data Science team is very fortunate. Each day we work with many of the world’s leading marketers and media companies as they combine their scale and reach with the scale and reach of the Krux platform to gather data a massive amount of… Read more »

Krux Builds Header Bidding Designed for Data Transactions

Krux Builds Header Bidding Designed for Data Transactions

GeneralSep 17, 2016

Check out the September 9, 2016 AdExchanger article, Krux Builds Header Bidding Designed for Data Transactions. Krux works with 150+ premium publishers, and more than 70 of the world’s top advertisers, and we’ve seen first-hand the quality of people data both sides can bring to the table. That’s why we created a platform where publishers… Read more »

3 Challenges Linear TV Presents For Today’s Marketer

3 Challenges Linear TV Presents For Today’s Marketer

GeneralSep 15, 2016

  For most major brands, linear TV continues to receive the lion’s share of their media budgets, accounting for 36.5% of all ad spend in 2015. But linear TV also presents significant challenges for today’s marketers, leading Forrester to predict that digital ad spend – infinitely more measurable – will overtake TV ad spend in… Read more »

Krux Link – A Data and Media Activation Platform Enabling Direct Marketer-to-Publisher Transactions

Krux Link – A Data and Media Activation Platform Enabling Direct Marketer-to-Publisher Transactions

GeneralJul 28, 2016

  By Jon Suarez-Davis, Chief Marketing & Strategy Officer at Krux Transparency remains the topic of the day in the media buying space. The ANA report and the subsequent chatter it has sparked – both public and private – continues to be front and center. As such, many marketers are hastily developing new rules of… Read more »

Data Mining Is Becoming The New Market Research

Data Mining Is Becoming The New Market Research

GeneralJul 14, 2016

By Yacov Salomon, Head of Data Science at Krux You’d be hard pressed to find a marketer today who isn’t obsessed with campaign data. Thanks to digital advertising and programmatic technologies, marketing and market research now occur simultaneously. But this new age of personal 1:1 marketing also comes at a price, and if you’re a… Read more »

Transparency will unlock the value and increase the effectiveness of programmatic

Transparency will unlock the value and increase the effectiveness of programmatic

Customers Data Management General MarketingJun 29, 2016

It has been three weeks since the ANA released ‘the report,’ as it is commonly referred to in the media industry, and to say the report, which found that “nontransparent” practices are pervasive in the media buying ecosystem, sent shockwaves across the marketing community would be an understatement – it appears to have shaken some… Read more »

Seeking Alpha’s Trevor Heal – Client Spotlight

Seeking Alpha’s Trevor Heal – Client Spotlight

GeneralJun 29, 2016

Seeking Alpha – Data Success Spotlight from Krux Digital, Inc. on Vimeo.

L’Oreal’s Matthew Lubeck – Client Spotlight

L’Oreal’s Matthew Lubeck – Client Spotlight

GeneralJun 28, 2016

L'Oreal – Data Success Spotlight from Krux Digital, Inc. on Vimeo.

The Role of the Agency In Data Management

The Role of the Agency In Data Management

Data Management GeneralJun 28, 2016

Over the last several years, modern marketing has evolved rapidly. Consumers, who only a few years ago could be reached at scale through a few media channels, now spend their limited time consuming media across a large variety of devices, spanning desktop, mobile phone, tablets, and over-the-top devices. They watch more television than ever, but… Read more »

Adventures in Data Science: Can These Three Statements All Be True?

Adventures in Data Science: Can These Three Statements All Be True?

GeneralMay 12, 2016

By David Yourdon, Data Scientist The tremendous amount of consumer and campaign data now available to many marketers and publishers can be paralyzing due to its sheer size and complexity. One of the main reasons the data can stop folks in their tracks is that it can tell seemingly different and even contradictory stories depending on… Read more »

NYT: How Krux is Winning the Big Data Talent War

NYT: How Krux is Winning the Big Data Talent War

GeneralMar 08, 2016

Photo by Laura Morton for The New York Times Excerpt: “LinkedIn or Facebook can offer an engineer with a few years’ experience a package close to $1 million,” said Mr. Chavez, who co-founded Krux and is its chief executive. “We wanted someone out of Stanford for an internship, and Google offered her an annualized $180,000… Read more »

DMPs & DSPs: Debunking Myths & Misconceptions

DMPs & DSPs: Debunking Myths & Misconceptions

GeneralJan 29, 2016

We couldn’t help to notice there has been chatter (see FUD) in the market recently about the alleged disadvantages of employing a standalone data management platform (DMP) instead of using a DSP/DMP hybrid. As the provider of the market-leading DMP, we had a few opinions of our own we thought worth sharing.   There are three issues… Read more »

Data’s Role in Combatting Ad Blockers

Data’s Role in Combatting Ad Blockers

GeneralJan 26, 2016

Interactive Advertising Bureau CEO Randall Rothenberg made news this week with a speech at his organization’s annual leadership summit. Rothenberg made a strong public statement regarding for-profit ad blocking solutions and the risks they pose to the industry. He specifically addressed the controversy that arose earlier this month about allegations that the IAB disinvited a… Read more »