First-party data – a brand’s best friend

First-party data – a brand’s best friend

Actionability Completeness Data Management LearningOct 16, 2015

Businesses are beginning to catch on and realise that first-party data is one of their most valuable assets. Surprisingly though, it has taken some time for this shift to occur and for businesses to understand that by taking hold of this data they can have more sustainable customer relationships and, ultimately, improve their bottom line…. Read more »

The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »