The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »

Cross-device Identity Management: The Path to One-to-One Marketing

Cross-device Identity Management: The Path to One-to-One Marketing

Data Management IdentityMar 18, 2015

The solution: establish people’s unique identities across all the devices they use to define a more comprehensive view of each individual. Increasingly, marketers and advertisers are looking to cross-device identity management (CDIM) solutions to keep track of an individual customer’s identity across various connected devices. No question about it: CDIM is intrinsic to creating meaningful… Read more »