The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »

How ‘Data Leakage’ On The Web Affects Publishers, SSPs, and Marketers

How ‘Data Leakage’ On The Web Affects Publishers, SSPs, and Marketers

CEO's Corner GovernanceJul 02, 2013

I’m thrilled to share my thoughts regarding data leakage on MediaPost.com. Please read the full commentary here: Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too

Reflections on Mozilla: A Bridge Too Far

Reflections on Mozilla: A Bridge Too Far

CEO's Corner GovernanceMar 15, 2013

Mozilla’s recent announcement to begin blocking third-party cookies by default in a future release of their popular Firefox browser continues to send ripples through the digital media industry. The collective reaction is beginning to reach the same pitch and proportion as the one surrounding Microsoft’s choice to ship IE 10 with ‘Do Not Track’ set… Read more »

Publishers Who Leak Data Leak Revenue—and Customer Trust

Publishers Who Leak Data Leak Revenue—and Customer Trust

CEO's Corner GovernanceJun 04, 2012

In a recent post on AdExchanger, iCrossing’s CTO, Peter Randazzo, offered very perceptive thoughts on the concept of data leakage. It’s a topic that is near and dear to Krux, and we’re always delighted to see others calling attention to it. We’ve been blathering on about the threat it poses to the health of the… Read more »

Required Viewing: Exploiting Publishers, Strip Mining Data

Required Viewing: Exploiting Publishers, Strip Mining Data

CEO's Corner GovernanceOct 11, 2011

We recently came across this discussion from the OMMA Behavioral Conference earlier this year. Our friend Chris Hart at The New York Times (NYT.com) shared it with us, and we encourage everyone to watch it. The full video runs a bit under an hour and contains a wide-ranging discussion of behavioral targeting and data collection… Read more »

Browser Sniffing and the Rush to Judgement

Browser Sniffing and the Rush to Judgement

GovernanceFeb 10, 2011

Krux prides itself on maintaining the highest standards for consumer privacy. In our consumer privacy principles, we call out the following: In all of our work, we will seek to maintain alignment with standards established by groups such as the IAB, NAI, and OPA. When we feel industry standards fall short, we will take all… Read more »

Today’s Self-regulation Approaches Are Incomplete

Today’s Self-regulation Approaches Are Incomplete

CEO's Corner GovernanceJan 21, 2011

This MediaPost article from Jan 19 explores the ANA’s position on self-regulation. From the article: Among the seven principles, an “Education Principle” calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles; and a “Transparency Principle” calls for clearer and easily accessible disclosures to consumers about… Read more »

Online Privacy Showdown Looms

Online Privacy Showdown Looms

GovernanceNov 11, 2010

As the Krux crew catches its breath after a whirlwind couple of days, we also began catching up on our reading. This excellent NYT piece hit yesterday. While we have spent the last day or so talking about the publishers’ challenges highlighted in our 2010 Cross-Industry Study, it’s important that we not overlook the other… Read more »

On Blood Diamonds and Grazing Lands

On Blood Diamonds and Grazing Lands

GovernanceNov 02, 2010

The Journal’s latest article regarding the active collection and black market sale of Facebook user IDs is pretty alarming. (The companies in question have not been named. And kudos to Facebook for their swift response.) It’s not accidental data leakage this time, nor is it incidental data collection. It simply appears to be the product… Read more »

HTML5 Highlights Need For Privacy Focus

HTML5 Highlights Need For Privacy Focus

GovernanceOct 12, 2010

The NYT ran an excellent piece on the potential impact of HTML5 on data privacy and data piracy. It underscores the need for publishers and marketers alike to take steps now to combat current practices, while also keeping an eye towards how those practices will evolve and grow as HTML5 alters the fabric of the… Read more »

Increased Focus on Privacy Protection

Increased Focus on Privacy Protection

GovernanceOct 06, 2010

As reported widely, and by David Kaplan of paidContent here, many companies, including Better Advertising, are collaborating with players across the industry to extend greater transparency and control to the consumer as relates to data collection and its use in support of behavioral targeting. While behavioral targeting is considered crucial by the industry to drive online… Read more »

If Page Latency Isn’t Top of Mind, It Should Be

If Page Latency Isn’t Top of Mind, It Should Be

GovernanceOct 05, 2010

As Google and Microsoft both incorporate page load time into their search ranking algorithms, publishers are faced with yet another hidden peril of the tagging, pixeling, and skimming rampant across the web today. Increasingly, the unwanted and unintended actions of third parties slow web performance. No longer just an important user experience concern, it now… Read more »

NYT: Ad Group Unveils Plan to Improve Web Privacy

NYT: Ad Group Unveils Plan to Improve Web Privacy

GovernanceOct 05, 2010

As a reflection of the industry’s focus on privacy and the protection of consumer’s digital signatures, the AAAA, AAF, ANA, DMA, IAB, and NAI have come together on an important consumer privacy initiative. The New York Times (NYT) offers an excellent overview here. As the debate around online privacy and advertiser access to users’ data… Read more »

An Economist’s Perspective On Web Privacy

An Economist’s Perspective On Web Privacy

GovernanceSep 01, 2010

Excellent opinion piece in Wall Street Journal today on web privacy here; an economist’s view of the implicit and explicit value exchange.