Transparency will unlock the value and increase the effectiveness of programmatic

Transparency will unlock the value and increase the effectiveness of programmatic

Customers Data Management General MarketingJun 29, 2016

It has been three weeks since the ANA released ‘the report,’ as it is commonly referred to in the media industry, and to say the report, which found that “nontransparent” practices are pervasive in the media buying ecosystem, sent shockwaves across the marketing community would be an understatement – it appears to have shaken some… Read more »

The Role of the Agency In Data Management

The Role of the Agency In Data Management

Data Management GeneralJun 28, 2016

Over the last several years, modern marketing has evolved rapidly. Consumers, who only a few years ago could be reached at scale through a few media channels, now spend their limited time consuming media across a large variety of devices, spanning desktop, mobile phone, tablets, and over-the-top devices. They watch more television than ever, but… Read more »

The DMP as “The Soul of Modern Marketing”

The DMP as “The Soul of Modern Marketing”

Data Management GeneralJan 21, 2016

  Gartner Research Director Martin Kihn has written an insightful two part series on his blog called, “Top 10 Amazing Secrets of DMPs“. Kihn, who specializes in data-driven marketing and advertising technologies, begins the piece by calling the DMP, “the soul of modern marketing. This blog series follows the recent publication of Gartner’s Magic Quadrant… Read more »

Industry Research Cites Krux as Leader & Visionary

Industry Research Cites Krux as Leader & Visionary

Advertising Announcements Data Management MarketingJan 08, 2016

Gartner cast a wide net in their assessment, Krux was named a Visionary with highest marks among visionaries for our ability to execute. “Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis… A digital marketing hub is foundational for… Read more »

Krux’s Response to Changes In the EU Regulatory Landscape

Krux’s Response to Changes In the EU Regulatory Landscape

Data Management GeneralDec 11, 2015

The digital economy is built on the interplay between convenience and privacy. Consumers ‘get’ that advertising is essential for free or low-cost access to a huge array of content, services and apps. At the same time, they resent feeling as if Big Brother is watching over them – and therein lies the rub. The tension… Read more »

5 Things Businesses Need to Know about Data Science

5 Things Businesses Need to Know about Data Science

Advertising Community Data Management Krux EngineersOct 16, 2015

Here’s an excerpt: According to the media, Big Data is the next big thing and companies everywhere need to get involved. But are we all rushing in the right direction? We need data science to find out. But first we have to understand what data science is. At its foundation, data science isn’t about creating… Read more »

First-party data – a brand’s best friend

First-party data – a brand’s best friend

Actionability Completeness Data Management LearningOct 16, 2015

Businesses are beginning to catch on and realise that first-party data is one of their most valuable assets. Surprisingly though, it has taken some time for this shift to occur and for businesses to understand that by taking hold of this data they can have more sustainable customer relationships and, ultimately, improve their bottom line…. Read more »

The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »

From Data Scientists to DMPs: Which Data Strategy is Right for You?

From Data Scientists to DMPs: Which Data Strategy is Right for You?

Data ManagementJul 01, 2015

In fact, Telsyte recently named big data analytics as the best way to empower CEOs. Its latest survey found that more than 70 percent of large Australian companies will be data-driven by 2019, up from about one-third of organisations today, and that most will have a data scientist on their executive teams within the next… Read more »

Cross-device Identity Management: The Path to One-to-One Marketing

Cross-device Identity Management: The Path to One-to-One Marketing

Data Management IdentityMar 18, 2015

The solution: establish people’s unique identities across all the devices they use to define a more comprehensive view of each individual. Increasingly, marketers and advertisers are looking to cross-device identity management (CDIM) solutions to keep track of an individual customer’s identity across various connected devices. No question about it: CDIM is intrinsic to creating meaningful… Read more »

People Data Management: Premise and Promise

People Data Management: Premise and Promise

CEO's Corner Data ManagementSep 12, 2013

People are the sun The rise of the consumer web has given rise to a new normal. Portable computing, always-on communications, and ubiquitous network connectivity have transformed consumers’ expectations and reshaped how they conduct their private and public lives. Whether it comes to selling, buying, socializing, healing, learning, inventing, building, negotiating, or politicking, people want… Read more »

How ‘Data Leakage’ On The Web Affects Publishers, SSPs, and Marketers

How ‘Data Leakage’ On The Web Affects Publishers, SSPs, and Marketers

CEO's Corner GovernanceJul 02, 2013

I’m thrilled to share my thoughts regarding data leakage on MediaPost.com. Please read the full commentary here: Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too

Reflections on Mozilla: A Bridge Too Far

Reflections on Mozilla: A Bridge Too Far

CEO's Corner GovernanceMar 15, 2013

Mozilla’s recent announcement to begin blocking third-party cookies by default in a future release of their popular Firefox browser continues to send ripples through the digital media industry. The collective reaction is beginning to reach the same pitch and proportion as the one surrounding Microsoft’s choice to ship IE 10 with ‘Do Not Track’ set… Read more »

Krux’s Vision for Web Data Routing

Krux’s Vision for Web Data Routing

Data Management Krux EngineersFeb 01, 2013

If you are responsible for managing a core asset, you invest in architecture to protect, manage, and monetize it. This post describes the important components of such a system for managing data, with focus on managing the delivery of your data to and from third parties—something we call Web Data Routing. Web operators have myriad… Read more »