Transparency will unlock the value and increase the effectiveness of programmatic

Transparency will unlock the value and increase the effectiveness of programmatic

Customers Data Management General MarketingJun 29, 2016

It has been three weeks since the ANA released ‘the report,’ as it is commonly referred to in the media industry, and to say the report, which found that “nontransparent” practices are pervasive in the media buying ecosystem, sent shockwaves across the marketing community would be an understatement – it appears to have shaken some… Read more »

Industry Research Cites Krux as Leader & Visionary

Industry Research Cites Krux as Leader & Visionary

Advertising Announcements Data Management MarketingJan 08, 2016

Gartner cast a wide net in their assessment, Krux was named a Visionary with highest marks among visionaries for our ability to execute. “Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis… A digital marketing hub is foundational for… Read more »

The Modern Marketer and the College Party

The Modern Marketer and the College Party

CEO's Corner MarketingAug 11, 2015

Synchronicity is the connection between unrelated events and the belief that such connections aren’t coincidences, but evidence of deep parallels and linkages in the fundamental structure of things.”. Psychologist Carl Jung created the concept of synchronicity in the 1920s, and Sting wrote a song by the same name in the 1980s. Recently, I was struck by… Read more »

10 Bytes of Wisdom on Data-Driven Advertising and Marketing

10 Bytes of Wisdom on Data-Driven Advertising and Marketing

Advertising Events MarketingJul 09, 2015

To celebrate the various achievements of these data masters in the Krux community, we’ve released a new video of Data Matters moments. We’ve also highlighted 10 bytes of data wisdoms from event speakers representing Warner Bros., Live Nation, Tribune Publishing, and more. Enjoy!     “Completeness is a powerful way of understanding and having access to 100%… Read more »

Report: Brand Marketers Are Warming to Programmatic

Report: Brand Marketers Are Warming to Programmatic

Advertising MarketingMay 26, 2015

  Brand marketers are finally adopting programmatic advertising technology! 62% of marketers are now using programmatic to drive upper-funnel consumer engagement, and those efforts are expected to increase and expand over the next two years. These findings and more are based on a recent research report that I authored in partnership with Econsultancy and Quantcast. A… Read more »

How Programmatic Marketing Drives Growth

How Programmatic Marketing Drives Growth

MarketingApr 14, 2015

Here’s a summary of my section in the Programmatic Playbook 2015: One of the most significant challenges with programmatic branding is audience duplication and overexposure. This frequency imbalance, unfortunately, leads to ineffective/wasted impressions. However, with integrated technology, it is possible to pinpoint when an impression begins to have a negligible impact – ultimately saving companies… Read more »

Thriving in a Data Driven Marketplace

Thriving in a Data Driven Marketplace

MarketingMay 15, 2012

Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved. For the first time ever, it’s not unreasonable to expect the marketer to understand a site’s audience better than the publisher. This… Read more »