Transparency will unlock the value and increase the effectiveness of programmatic

Transparency will unlock the value and increase the effectiveness of programmatic

Customers Data Management General MarketingJun 29, 2016

It has been three weeks since the ANA released ‘the report,’ as it is commonly referred to in the media industry, and to say the report, which found that “nontransparent” practices are pervasive in the media buying ecosystem, sent shockwaves across the marketing community would be an understatement – it appears to have shaken some… Read more »

Time Inc. Deepens Data Savvy With Krux

Time Inc. Deepens Data Savvy With Krux

CEO's Corner CustomersFeb 20, 2015

We’re proud to exhibit one such success in our latest case study for Time Inc. UK, who is leveraging Krux to activate precise, high-value audience segments to ignite ad performance for advertising clients. Because we’re all about results, here’s a preview of what Krux’s DMP has helped Time Inc. UK achieve thus far: 161% increase… Read more »

Buckle Up!

Buckle Up!

CEO's Corner CustomersFeb 04, 2015

I’m delighted to share some official Krux news: we announced today that Edmunds.com, the popular U.S. car shopping site, is leveraging Krux’s DMP to expand its advertising and content capabilities. Welcome to the Krux community, Edmunds.com! In a nutshell, here’s how Krux’s DMP is helping Edmunds.com: Collecting and analyzing 100% of data across all screens,… Read more »

Krux Digital Welcomes MSNBC.com As Its Latest Partner

Krux Digital Welcomes MSNBC.com As Its Latest Partner

Announcements CustomersOct 07, 2010

MSNBC.com is using Krux Data Sentry, the first available module of the broader Krux data management platform. Data Sentry provides digital media publishers with actionable insights and greater control over the activities of companies that collect valuable profile and behavioral information about their audiences. MSNBCc.com’s choice of Krux reflects an industry focused on encouraging responsible… Read more »