Industry Research Cites Krux as Leader & Visionary

Industry Research Cites Krux as Leader & Visionary

Advertising Announcements Data Management MarketingJan 08, 2016

Gartner cast a wide net in their assessment, Krux was named a Visionary with highest marks among visionaries for our ability to execute. “Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis… A digital marketing hub is foundational for… Read more »

5 Things Businesses Need to Know about Data Science

5 Things Businesses Need to Know about Data Science

Advertising Community Data Management Krux EngineersOct 16, 2015

Here’s an excerpt: According to the media, Big Data is the next big thing and companies everywhere need to get involved. But are we all rushing in the right direction? We need data science to find out. But first we have to understand what data science is. At its foundation, data science isn’t about creating… Read more »

The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »

Changing the Programmatic Paradigm

Changing the Programmatic Paradigm

Advertising Community GeneralSep 24, 2015

Krux’ Chris Ohara shares his must-read views via AdExchanger.com. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top three broadcast networks and buying full-page ads in national newspapers. Today, the world is more complicated, with attention shifting into a splintered digital universe of thousands… Read more »

10 Bytes of Wisdom on Data-Driven Advertising and Marketing

10 Bytes of Wisdom on Data-Driven Advertising and Marketing

Advertising Events MarketingJul 09, 2015

To celebrate the various achievements of these data masters in the Krux community, we’ve released a new video of Data Matters moments. We’ve also highlighted 10 bytes of data wisdoms from event speakers representing Warner Bros., Live Nation, Tribune Publishing, and more. Enjoy!     “Completeness is a powerful way of understanding and having access to 100%… Read more »

Report: Brand Marketers Are Warming to Programmatic

Report: Brand Marketers Are Warming to Programmatic

Advertising MarketingMay 26, 2015

  Brand marketers are finally adopting programmatic advertising technology! 62% of marketers are now using programmatic to drive upper-funnel consumer engagement, and those efforts are expected to increase and expand over the next two years. These findings and more are based on a recent research report that I authored in partnership with Econsultancy and Quantcast. A… Read more »

Adnetik Introduces Page Indexing, Contextualization

Adnetik Introduces Page Indexing, Contextualization

AdvertisingMar 22, 2011

As AdWeek reported on Adnetik this morning… The buy side has made yet another investment enabling smoother and smarter RTB/exchange buying, resulting in yet another chink in publishers’ direct sale armor.  This is a perfectly logical move for a trading desk with Adnetik’s heft. They are introducing a page indexing model that will automagically evaluate… Read more »