About Yacov Salomon

Yacov Salomon

Dr Yacov Salomon is the head of data science at Krux, leading a team responsible for algorithmic and machine learning product Research and Development, as well as running the analyst and business intelligence functions. With over 10 years experience working with large, real-world complex data sets, he enjoys the challenge of building and leading cross-disciplinary teams of engineers, analysts and researchers applying mathematical principals combined with big-data technology to solve real world problems. Dr Yacov Salomon holds a PhD in mathematics. His research interests lie at the intersection of applied probability, statistics and operations research.

Here’s What You Learn About Consumers from 100 Billion Pieces of Data

Here’s What You Learn About Consumers from 100 Billion Pieces of Data

GeneralOct 26, 2016

  By Yacov Salomon, Head of Data Science at Krux Our Krux Data Science team is very fortunate. Each day we work with many of the world’s leading marketers and media companies as they combine their scale and reach with the scale and reach of the Krux platform to gather data a massive amount of… Read more »

Data Mining Is Becoming The New Market Research

Data Mining Is Becoming The New Market Research

GeneralJul 14, 2016

By Yacov Salomon, Head of Data Science at Krux You’d be hard pressed to find a marketer today who isn’t obsessed with campaign data. Thanks to digital advertising and programmatic technologies, marketing and market research now occur simultaneously. But this new age of personal 1:1 marketing also comes at a price, and if you’re a… Read more »